Japan is country popular for many things. Its cultural heritage, its historical heritage, its scenic beauty, its cuisine and its people. Another Japanese phenomenon that is slowly gaining momentum is Japanese fashion. Modern Japanese fashion, that is. It is no longer just about decadent kimonos. Japanese street fashion today is a potpourri of style. From the traditional to the corporate, from the cute to the bizarre, Japanese fashion has it all. When you walk down, say a main street in Tokyo, you'll get to see men and women clad in both designer clothing and accessories like Versace and Jimmy Choo, and right next to that you'll also see Emo hair, punk clothing etc.
Slowly, western fashion trends have crept in and made their mark. A great example of this is the Mercedes-Benz Fashion Week Tokyo (MBFWT) which showcases some of the best Japanese fashion trends today. Held twice a year, (in March and in October) the show puts the latest and the best designers and their designs on the map. In fact, the official MBFWT website, it says that the intention of the fashion week, in other words their slogan, is,
1. To become the gateway for success in the world for new designers,
2. To Become the Starting point for cooperation Between Designers, Manufacturers and apparel Retailers,
3. Make Tokyo more fashionable and enjoyable
The Autumn / Winter collection was recently shown during the 2013 MBFWT in March. Some of the behind the scenes videos and photographs showed that neon and candy coloured hair was still popular this season. When it came to clothing, while the evergreen, timeless, black and white ensemble was a big favourite, prints of kinds (picture flowers, alphabets, geometric shapes) weren't left far behind. Even the men weren't too shy to experiment with prints.
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